Our story

Hi, I’m glad you’ve joined us, and not just because it means there are more “crazy” people like me in Israel!

I’m Alison, a mother of three, married to Itzik and now, the proud owner of a small zero waste business. I was born in Northern Ireland and lived in several places in Europe until one fine day I decided I wanted to live here.

This store is my dream, a dream where it is easy for us to live a zero-waste lifestyle, even in Israel!

For many years, I have been involved in the environmental field and several years ago I discovered the world of “zero waste”. Since then I have been reducing the amount of waste my home produces. It is a slow but constant process.

But it bothers me how hard it is to do this here in Israel! 

I saw all the beautiful bulk stores abroad that allow people to buy almost everything, without packaging, in one place. I wanted that for us, too.

 And so, Wefill was “born”, creating a place that enables you to live a zero waste lifestyle with minimal effort.

Today we may be the minority, but as environmental awareness rises, we will grow and create a consumer revolution in Israel.

I believe that, together, we can make the purchase of all household necessities in reusable packaging the norm.

Let’s put an end to waste together.